/* Serve audience sub-pages (Farmers, etc.) */

.page-serve-audience {
  overflow: hidden;
}

/* --------------------------------------------------------------------------
   Spotlight — 2-col intro + branded benefit feature grid
   -------------------------------------------------------------------------- */
.audience-spotlight {
  position: relative;
  padding: var(--section-padding-y) 0;
  background: #f4f6fb;
}

.audience-spotlight .pd-benefit {
  background: var(--color-white);
}

.audience-spotlight__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(0, 1.08fr);
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: center;
}

.audience-spotlight__intro .section-label {
  margin-bottom: 1.25rem;
}

.audience-spotlight__title {
  margin: 0 0 1.15rem;
}

.audience-spotlight__text {
  margin: 0 0 1.75rem;
  max-width: 34rem;
  font-size: 1.02rem;
  line-height: 1.7;
  color: var(--color-gray);
}

.audience-spotlight__btn {
  margin-top: 0.25rem;
}

.audience-spotlight__features {
  width: 100%;
  margin: 0;
}

@media (max-width: 960px) {
  .audience-spotlight__grid {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }

  .audience-spotlight__text {
    max-width: none;
  }
}

@media (max-width: 640px) {
  .audience-spotlight__features {
    grid-template-columns: 1fr;
  }
}

/* --------------------------------------------------------------------------
   Comparison table + stats bar
   -------------------------------------------------------------------------- */
.audience-compare {
  position: relative;
  padding: var(--section-padding-y) 0;
  background: #f4f6fb;
}

.audience-compare__header {
  margin-bottom: clamp(2rem, 4vw, 3rem);
}

.audience-compare__table {
  overflow: hidden;
  border-radius: 20px;
  border: 1px solid rgba(var(--color-blue-rgb), 0.1);
  box-shadow: 0 16px 40px rgba(11, 31, 58, 0.06);
  background: var(--color-white);
}

.audience-compare__head,
.audience-compare__row {
  display: grid;
  grid-template-columns: 1.15fr 1fr 1.15fr;
}

.audience-compare__cell {
  display: flex;
  align-items: flex-start;
  gap: 0.85rem;
  padding: 1.15rem 1.25rem;
  border-top: 1px solid rgba(var(--color-blue-rgb), 0.08);
}

.audience-compare__head .audience-compare__cell {
  border-top: 0;
  align-items: center;
  min-height: 64px;
  font-family: var(--font-heading);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.audience-compare__cell--criteria.audience-compare__cell--head {
  background: #f4f6fb;
  color: var(--color-navy);
}

.audience-compare__cell--others.audience-compare__cell--head {
  background: #e8ecf5;
  color: var(--color-gray);
}

.audience-compare__cell--ours.audience-compare__cell--head {
  background: var(--color-blue);
  color: var(--color-white);
}

.audience-compare__cell--criteria {
  background: #fafbfe;
}

.audience-compare__cell--others {
  background: var(--color-white);
  color: var(--color-gray);
}

.audience-compare__cell--ours {
  background: rgba(var(--color-blue-rgb), 0.04);
}

.audience-compare__criteria-icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  flex-shrink: 0;
  border-radius: 12px;
  background: rgba(var(--color-blue-rgb), 0.08);
  color: var(--color-blue);
  font-size: 1rem;
}

.audience-compare__criteria-title {
  display: block;
  margin-bottom: 0.2rem;
  font-family: var(--font-heading);
  font-size: 0.95rem;
  font-weight: 700;
  color: var(--color-navy);
}

.audience-compare__criteria-text {
  display: block;
  font-size: 0.82rem;
  line-height: 1.45;
  color: var(--color-gray);
}

.audience-compare__status {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 28px;
  height: 28px;
  flex-shrink: 0;
  margin-top: 0.1rem;
  border-radius: 50%;
  font-size: 0.75rem;
}

.audience-compare__status--no {
  background: rgba(120, 130, 150, 0.12);
  color: #7a8499;
}

.audience-compare__status--yes {
  background: var(--color-blue);
  color: var(--color-white);
}

.audience-compare__status-text {
  font-size: 0.88rem;
  line-height: 1.55;
  color: var(--color-gray);
}

.audience-compare__cell--ours .audience-compare__status-text {
  color: var(--color-navy);
}

.audience-compare__stats {
  display: grid;
  grid-template-columns: minmax(180px, 0.72fr) minmax(0, 1.8fr);
  gap: 0;
  margin-top: clamp(1.75rem, 3vw, 2.5rem);
  overflow: hidden;
  border-radius: 20px;
  background: linear-gradient(135deg, var(--color-blue) 0%, #000680 100%);
  box-shadow: 0 18px 40px rgba(var(--color-blue-rgb), 0.22);
}

.audience-compare__stats-media {
  min-height: 160px;
}

.audience-compare__stats-img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.audience-compare__stats-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  align-items: center;
  gap: 0;
  padding: 1.35rem 0.5rem;
}

.audience-compare__stat {
  display: flex;
  align-items: flex-start;
  gap: 0.75rem;
  padding: 0.75rem 1rem;
  border-left: 1px solid rgba(255, 255, 255, 0.16);
}

.audience-compare__stat:first-child {
  border-left: 0;
}

.audience-compare__stat-icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  flex-shrink: 0;
  border-radius: 10px;
  background: rgba(255, 255, 255, 0.12);
  color: var(--color-white);
  font-size: 0.95rem;
}

.audience-compare__stat-value {
  display: block;
  margin-bottom: 0.2rem;
  font-family: var(--font-heading);
  font-size: 1.15rem;
  font-weight: 700;
  line-height: 1.2;
  color: var(--color-white);
}

.audience-compare__stat-label {
  display: block;
  font-size: 0.72rem;
  line-height: 1.4;
  color: rgba(255, 255, 255, 0.78);
}

.audience-compare__cta {
  display: flex;
  justify-content: center;
  margin-top: clamp(2rem, 4vw, 2.75rem);
}

.audience-compare__btn {
  align-self: flex-start;
}

@media (max-width: 1024px) {
  .audience-compare__head,
  .audience-compare__row {
    grid-template-columns: 1fr;
  }

  .audience-compare__cell--head {
    display: none;
  }

  .audience-compare__cell--criteria {
    border-top-width: 2px;
  }

  .audience-compare__cell--others::before,
  .audience-compare__cell--ours::before {
    content: attr(data-label);
    display: block;
    width: 100%;
    margin-bottom: 0.45rem;
    font-family: var(--font-heading);
    font-size: 0.68rem;
    font-weight: 700;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: var(--color-blue);
  }

  .audience-compare__stats-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    padding: 1rem;
  }

  .audience-compare__stat:nth-child(odd) {
    border-left: 0;
  }

  .audience-compare__stat:nth-child(even) {
    border-left: 1px solid rgba(255, 255, 255, 0.16);
  }
}

@media (max-width: 640px) {
  .audience-compare__stats {
    grid-template-columns: 1fr;
  }

  .audience-compare__stats-media {
    min-height: 180px;
  }

  .audience-compare__stats-grid {
    grid-template-columns: 1fr;
  }

  .audience-compare__stat,
  .audience-compare__stat:nth-child(even) {
    border-left: 0;
    border-top: 1px solid rgba(255, 255, 255, 0.12);
  }

  .audience-compare__stat:first-child {
    border-top: 0;
  }

  .audience-compare__cta {
    justify-content: flex-start;
  }
}

/* --------------------------------------------------------------------------
   Process steps — 4 cards, icons above, dashed connectors
   -------------------------------------------------------------------------- */
.audience-process {
  position: relative;
  padding: var(--section-padding-y) 0;
  background: var(--color-white);
  overflow: hidden;
}

.audience-process__inner {
  position: relative;
  z-index: 1;
}

.audience-process .section-subtext--center {
  max-width: 860px;
  margin-top: 1.15rem;
}

.audience-process__track {
  position: relative;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  align-items: stretch;
  list-style: none;
  margin: 1.5rem 0 0;
  padding-top: 1.75rem;
  gap: 1.25rem;
  --process-line-y: 1.75rem;
  --process-icon-size: 56px;
}

.audience-process__track::before {
  content: "";
  position: absolute;
  top: var(--process-line-y);
  left: 10%;
  right: 10%;
  height: 0;
  border-top: 2px dashed rgba(var(--color-blue-rgb), 0.45);
  z-index: 0;
  pointer-events: none;
}

.audience-process__item {
  position: relative;
  display: flex;
  flex-direction: column;
  align-items: stretch;
  min-width: 0;
  height: 100%;
}

.audience-process__icon {
  position: absolute;
  top: calc(var(--process-line-y) - var(--process-icon-size) / 2 - 1.75rem);
  left: 50%;
  z-index: 2;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  width: var(--process-icon-size);
  height: var(--process-icon-size);
  min-width: var(--process-icon-size);
  min-height: var(--process-icon-size);
  transform: translateX(-50%);
  border-radius: 50%;
  aspect-ratio: 1;
  background: var(--color-blue);
  color: var(--color-white);
  font-size: 1.25rem;
  box-shadow: 0 8px 20px rgba(var(--color-blue-rgb), 0.22);
}

.audience-process__card {
  position: relative;
  flex: 1 1 auto;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  width: 100%;
  margin-top: calc(var(--process-icon-size) / 2 + 0.65rem);
  padding: 1.4rem;
  box-sizing: border-box;
  background: var(--color-white);
  border-radius: 16px;
  border: 1px solid rgba(var(--color-blue-rgb), 0.08);
  box-shadow: 0 8px 28px rgba(11, 31, 58, 0.06);
}

.audience-process__num {
  display: block;
  margin-bottom: 0.65rem;
  font-family: var(--font-heading);
  font-size: 1.35rem;
  font-weight: 700;
  line-height: 1;
  color: var(--color-blue);
}

.audience-process__title {
  margin: 0 0 0.55rem;
  font-family: var(--font-heading);
  font-size: 1rem;
  font-weight: 700;
  line-height: 1.3;
  color: var(--color-navy);
  min-height: calc(1.3em * 2);
}

.audience-process__accent {
  display: block;
  width: 36px;
  height: 3px;
  margin-bottom: 0.85rem;
  border-radius: 2px;
  background: var(--color-blue);
  flex-shrink: 0;
}

.audience-process__text {
  margin: 0;
  font-size: 14px;
  line-height: 1.6;
  color: var(--color-gray);
}

@media (max-width: 1100px) {
  .audience-process__track {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 2.5rem 1.25rem;
    padding-top: 0;
    align-items: stretch;
  }

  .audience-process__track::before {
    display: none;
  }

  .audience-process__item {
    flex: none;
    flex-direction: column;
    align-items: center;
  }

  .audience-process__icon {
    position: relative;
    top: auto;
    left: auto;
    flex-shrink: 0;
    width: var(--process-icon-size);
    height: var(--process-icon-size);
    min-width: var(--process-icon-size);
    min-height: var(--process-icon-size);
    margin: 0 0 0.85rem;
    transform: none;
    aspect-ratio: 1;
  }

  .audience-process__card {
    margin-top: 0;
    align-self: stretch;
    width: 100%;
  }
}

@media (max-width: 640px) {
  .audience-process__track {
    grid-template-columns: 1fr;
    max-width: 360px;
    margin-left: auto;
    margin-right: auto;
  }

  .audience-process__icon {
    display: none;
  }

  .audience-process__card {
    margin-top: 0;
  }
}

/* --------------------------------------------------------------------------
   Mobile — body text, buttons, typography
   -------------------------------------------------------------------------- */
@media (max-width: 640px) {
  .page-serve-audience .audience-spotlight__text,
  .page-serve-audience .pd-overview__text,
  .page-serve-audience .section-subtext,
  .page-serve-audience .pd-cta__text,
  .page-serve-audience .audience-process__text {
    font-size: 15px;
  }

  .page-serve-audience .btn,
  .page-serve-audience .pd-cta__action,
  .page-serve-audience .pd-cta__action .btn {
    width: auto;
    align-self: flex-start;
    justify-content: center;
  }

  .page-serve-audience .pd-cta__action {
    align-items: flex-start;
  }
}